Using virtual staging and virtual tours as a sales tool during the pandemic

September 14, 2021
Posted by: Oksana Hunya
Category: News

The 2020 pandemic was a serious challenge for the whole world, which accelerated the transition of humanity to a virtual format. Contactlessness, isolation, distance, strict rules of service and communication – all this prompted the market to change, and the business – to find new solutions to continue its existence. The real estate market was no exception. How to sell an apartment or house during quarantine? It’s true that every realtor has asked such a question at least once. Virtual staging is a service that will greatly facilitate and improve the work of a real estate agent.

What is Virtual home staging?

Virtual staging is a modern and convenient tool that allows a potential buyer to get acquainted with the premises due to the virtual environment. Now you do not need to invite a lot of people to create an attractive interior before showing the apartment, because the 3D-visualization technology will help to create coziness and comfort in the room without undue effort.

Virtual house staging has the following advantages:

Contactlessness and compliance with quarantine requirements. If earlier to create an attractive room you had to turn to a home stager, now the 3d home staging tool has completely taken over this function. You do not need to meet different people, exposing yourself to danger. It is enough to take into account the individual characteristics and wishes of the future buyer, and apply in a convenient contactless way to virtual staging companies.
Increasing volume of sales. It’s true that a person who plans to buy a house, first of all, wants to see comfort and tranquility in his/her future home. And he/she is unlikely to feel it, looking at the empty room. Digital home staging will turn an empty and indistinct space into a dream apartment, which a customer will fall in love with at first sight and without a doubt sign a purchase agreement.
Increasing competitiveness in the market. Attractive photos of sales advertisements, demonstration of an individual approach to each client, as well as the fact of using the latest technologies in his/her work testifies to the high professional level of the realtor, which directly affects his/her image and cost of services.
Resource savings. Digital staging saves time, energy and money of every real estate agent. It is easier to choose expensive furniture, repaint the walls and fill the room with nice little things in a virtual format than to spend money on all the elements of a “good picture”, running around the shops.
Versatility of the tool. 3d room staging is suitable for any real estate object. A small city flat, a large private house, an open courtyard, balconies and even the exterior of the building – all this can be improved with the help of Virtual house staging.

Why virtual tours are in need?

Sometimes for a potential buyer good stylistic photos of the room are not enough, and he/she wants to “walk around” the future house or apartment. It is clear that in conditions of quarantine, this requirement makes the agreement practically impossible. In this situation, realtors come to the aid of a tool called virtual tours, which will allow the buyer to view the future home in virtual reality.

Virtual tours are several combined spherical panoramas that provide a three-dimensional display of space, simulating a realistic view of the real estate object.

The real estate seller can create virtual 3d tours himself/herself, but it will be better if this case is entrusted to professionals. The availability of special equipment, professional knowledge and extensive experience – these are the necessary components of a successful virtual presentation.

How to choose virtual staging companies?

Virtual staging companies will help you create high-quality photos and virtual tours to sell your real estate objects faster. Before placing an order with the company, you should pay attention to:

Experience working with real estate for sale. Experienced professionals will be able to choose the style so that it emphasizes the benefits of the room.
Interior portfolio. Pay attention to what furniture, decorations and other elements are used in the portfolio. Evaluate how stylish and modern they are as well as if they meet the individual requirements of customers. Pay special attention to the theme of interiors: for the living room, kitchen, children’s room, etc. On the website https://virstaging.com/catalogue/ you can see what the ideal virtual staging companies catalogue looks like.
Customer feedback. Do not be lazy to read customer reviews not only on the official website of the company, but also on other sites and social networks.

So, 3d stagers and virtual tours during the pandemic are becoming indispensable assistants in the work of realtors. Turn to professionals and make the property you are selling attractive and in demand.